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| industry = Advertising | fate = | predecessor = JWT | successor = | foundation = New York City, New York, United States () | founder = William James Carlton | defunct = | location_city = New York City, New York | location_country = United States | locations = | area_served = Worldwide〔 | key_people = | services = | num_employees = 10,000 (January 2015) | parent = WPP | divisions = | homepage = | footnotes = }} J. Walter Thompson is an international advertising agency headquartered in New York. It has more than 200 offices in over 90 countries. With a network of nearly 10,000 marketers, it has an influential presence in the global advertising sector.〔Geisst, C. (2006). J. In Encyclopedia of American business history (p. 232). New York: Facts On File〕 As the fourth-largest agency network in the world, J. Walter Thompson is one of the key subsidiaries of the WPP Group (NASDAQ:WPPGY). ==History== J. Walter Thompson traces its origins to the Carlton & Smith agency, which opened its doors in 1864, one of the first known advertising agencies in the United States. In 1878 James Walter Thompson purchased the agency for $500, along with the furniture for an additional $800, and gave it his own name. Thompson, who was serving as a U.S. Marine, had first been employed by Carlton & Smith to sell space in religious publications.〔 Under his leadership, the agency became the exclusive buyer of advertising space in many American magazines and periodicals.〔 By 1889, 80 percent of the advertising in the United States was placed through J. Walter Thompson.〔Applegate, E. (2012). Stanley B. Resor and the J. Walter Thompson Company: 1908-1961. In The rise of advertising in the United States: A history of innovation to 1960 (p. 134). Lanham: Scarecrow Press〕 Expansion followed. J. Walter Thompson became the first American agency to expand internationally with the opening of J. Walter Thompson London in 1899. The business subsequently expanded across the globe, being one of the first American agencies in Egypt, South Africa and Asia.〔Ciochetto, L. (2011). China. In Globalisation and advertising in emerging economies: Brazil, Russia, India, and China (p. 95). London: Routledge〕 J. Walter Thomson was among the first agencies to employ writers and artists to create interesting advertisements for their clients, replacing the standard ads created by in-house businesses. It was also the first agency to provide a wide range of advertising services to clients, including, copy, layout, package design, trademark development and rudimentary market research.〔 Many of these methods can be seen in notable work the agency has produced, including, work for Kraft Cheese that resulted in the creation of the grilled-cheese sandwich, a campaign for Swift & Co. that added measurements to sticks of butter, the Toys "R" Us Kid slogan and jingle, De Beers diamond ads (A Diamond is Forever) and the "I wish I were an Oscar Mayer Weiner" campaign. The agency is credited with hiring the first female copywriter, Helen Lansdowne Resor. While with the agency, she pioneered ideas including celebrity testimonials, sex appeal and was responsible for developing its reputation as an agency where bright young women could succeed.〔 Lansdowne went on to become the first creative director in the industry. To honor this legacy, in 2014 J. Walter Thompson announced a $250,000 scholarship opportunity called the Helen Lansdowne Resor Scholarship. It will assist and promote talented female creative advertising students who aspire to join the ranks of creative leadership. In 1987, J. Walter Thompson was acquired by the WPP Group.〔 In 2005, the agency was rebranded by shortening its name to JWT; but in 2014, during its 150th anniversary, it returned to the name J. Walter Thompson. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「J. Walter Thompson」の詳細全文を読む スポンサード リンク
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